As you know, we are here today to discuss an old idea, one that has never been well-received by the public, and that has always failed because of the shortcomings that are baked into it. We know that it’s an idea loaded with false promises and inflated marketing hype.
I’ve ridden the White Rim many times. It can be mundane. The route can be tedious. It’s always challenging. It’s just a dirt road. Dirt roads are boring. But I always return for another lap. I can’t stay away. The annual rite ushers in springtime, race season, and long dusty days chasing long dusty trails.